Streetwear Brand American Football shows football in the USA
While “American Football” means the beloved pig’s skins sport for many, designer Kenny Mac wants to recapture the term to increase the presence of football in the USA with a new streetwear brand.
Mac, who previously worked at Stockx and advised himself for brands like Fenty X Puma and Union La, launched the American Football this month to merge sports and streetwear influences and address the US soccer fan. Mac said that he was inspired to create the brand after he had supported his 14-year-old son with his experience in playing sport and how football, despite his global popularity, was still recognition that it had earned in the United States.
“When I was only committed to (football) and did this with him, I really started to change the talent and the interest in sport – as I remember when I was a child instead of seeing who is now on these parking spaces,” said Mac. “It is more diverse. We had a rap because it was a rich children’s sport, but it also becomes so diverse socio -economic, and they only see really great talent and young children who appear in this next wave. ”
American Football started with his first drop this month, which offers three graphic T-shirts and three hoodies with a price of $ 60 to $ 135. Several styles are designed in such a way that they read “This is a football” with a football motif and nod the mission of the brand to regain American football.
“The brand really uses the youth culture in the USA,” said Mac. “It is a streetwear brand, so it’s rough on the edges. It is not polished. It is not super pretty and really knocks into this Laesthetics of Streetwear. ”
A campaign picture for American football.
With the kind permission of American football
Mac said that the next drop of American football, which comes out this summer, offers the brand’s attitude to the brand’s football kit. While football jerseys have recently become a popular style in the streetwear world, American Football really wants to use the sport for the drop.
“Some brands make the flushing, washing and repeating kit and they are not really beaten in culture or sport,” he said. “You are just like this:” Oh football jerseys are hot, so I will make a jersey. “I am really looking forward to when this next drop comes out because it is our game (a football kit) and you see that we do it a little different and make ourselves a name in sports and in the room.”
In the run -up to the FIFA World Championship next year, which will be played in North America, Mac believes that the popularity of football in the United States will only increase, with more countries to pay attention to rising talents as space.
“The most sold football jersey worldwide is currently a Miami jersey, so it happens,” he said. Lionel Messi, probably the most popular player in sports, is in the Inter Miami team. “The world is currently watching the USA and the United States is making noise. If you are the youngest US professional athlete in history that is a Major League soccer player, see it. If you have children in the USA who are now playing overseas in the English Premier League, you will see that this thing actually happens in a real way in this country and the athletes really start to play. ”
Beyond the Summer Collection Drop, said Mac, he hoped that American football will grow to a lifestyle brand, which for football fans becomes a place of football for football fans to learn more about sport and have a way to show her fashion through her fashion.
